Culture

BYOD (Bring Your Own Dog): why liveability matters at work

Making a better workplace is not just a question of design, say Wayne and Gerardine Hemingway - creating a culture of permission is what really counts

Few practitioners bring a more personal and highly charged approach to design than London-based Wayne and Gerardine Hemingway, keynote speakers at WORKTECH West Coast 2016 in San Francisco. The fashion entrepreneurs behind the Red or Dead label branched out into office design and affordable housing via creating their own retail outlets, winning an award for their imaginative rethink of the stuffy Institute of Directors in London’s Pall Mall with their first ever office project.

In this exclusive video interview for the Academy, the Hemingways describe their philosophy of making the workplace more liveable by allowing things to happen. Staff are free to bring their own dog to work in their practice. As Gerardine Hemingway suggests, ‘You’re at work for such a long time in your life, it has got to feel like it’s part of your life’.

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