Life in lockdown: how will technology rise to the challenge?

In surveying the current scene, we look at tech trends for a post-virus world, document the start-ups enabling remote work, and explore how big brands might be repositioned in the age of  the Covid-19 pandemic

With WORKTECH’s professional live conference series is now paused due to the coronavirus pandemic, we continue to reach out to our 10,000-plus Academy members, WORKTECH attendees, speakers, partners and sponsors through our weekly WORKTECH Wednesday Briefing, which shares new ideas, angles and perspectives – and keeps our global network in the loop.

Pandemic poetry

In this week’s edition, we welcome WORKTECH’s resident poet Matt Harvey, who is familiar to regular delegates at WORKTECH London. He has written as poem about life in the age of coronavirus in the style of Hiawatha. You can catch Matt’s performance of his new verse here.

Technology trends

From poetry to prose, Academy director Jeremy Myerson revisits three technology trends in WORKTECH Academy’s report, The World of Work in 2020, published in early January. Forced to work virtually, how will companies pass the test of digital transformation? Can digitisation really turn the dial on productivity? And what will be the effect of the Digital Twin on facilities in the future? View the video here.

Mapping start-ups

Talking of technology, CB Insights has compiled a ‘market map’ of tech start-ups to help us work from home. At a time when video conferencing platform Zoom’s global user base has rocketed from 10 million to 200 million in just three months, innovation around remote work is moving very fast. The start-ups are grouped in eight categories – from messaging and chat to team analytics – and you can download the report here.

Brands face reinvention

Finally, what are big companies and brands doing to show they care – without being seen to be opportunistic?  A report from Interbrand describes how automotive giants Jaguar and Land Rover have donated vehicles to organisations helping curtail the spread of coronavirus, while fashion brands Burberry and Gucci are using their global supply chain to make surgical masks and gowns, and Prada is financing the intensive care units in three new Milan hospitals. Read Interbrand’s report here.

Creative director Jure Tovrljan has taken brand reinvention a stage further by giving famous corporate logos a makeover to make them more relevant for the age of Covid-19. The iconic Starbucks mermaid wears a protective mask while Mastercard circles and the Olympics rings are now socially distanced. See the new logos here.

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