People

Undercover: do older workers in the US still get a raw deal?

Forty years ago, designer Pattie Moore dressed as old woman in a unique social experiment to investigate ageism in America’s cities. Can we say things have improved?

Exactly forty years ago, the industrial designer Pattie Moore conducted a daring piece of social research. Aged 26 and working in New York at the famous Raymond Loewy design studio, she decided to find out what life was really like for older people living in the USA. Aged to look like an 85-year-old by Dustin Hoffman’s make-up artist for the hit film Tootsie, she took to the streets of America to discover for herself the realities of growing old.

Over a three-year period, she visited scores of US cities, creating several different characters of older women and carrying out daily tasks such as shopping or catching a bus in a unique empathy experiment. Moore didn’t just look the part in her disguise – she simulated the infirmities of older age with prosthetics to reduce her hearing, vision and mobility. She wore gloves to simulate arthritis and put on awkward, uneven shoes so she was forced to walk with a stick.

What she encountered was mainly shocking. Her experiences as an old woman ranged from casual ageism, such as being deliberately short-changed in a store or having coffee poured over her without apology by an air hostess on a flight, to a savage beating in a no-go neighbourhood. She also made friends and received small kindnesses

‘Moore was cold-shouldered at a professional design meeting of her own peers…’

Moore didn’t investigate what life was like for an older person in the workplace but she did attend a professional design meeting of her own peers, only to be unrecognised and cold-shouldered. She recorded her impressions in a best-selling book, Disguised: A True Story, which concluded that American cities were far from age-friendly and asked important questions about identity in later life.

A lasting impact

Pattie Moore’s research had a lasting impact. It helped to shape the direction of inclusive design in homes, offices, public building and elsewhere. It also heralded the introduction of age suits and other ‘empathy tools’ in designing everyday products, environments and services.

To mark the 40th anniversary of her study, I narrated a BBC Radio 4 programme, Designing a World for Everyone, in which Moore returned to New York to retrace her steps – this time as an older woman without a disguise. The big unanswered question, however, is whether the experience for older people in US cities has improved four decades on.

Today, there is certainly much better age and disability-related legislation in place to remove some of the physical barriers in the built environment that Pattie Moore encountered. There are many more older people around with a louder voice and more political clout: the number of Americans aged 65 and over is projected to nearly double from around 52 million today to 95 million in 2060.

Age discrimination at work

One in five workers in America is aged 55 and over, and the US has a higher rate of employment for people aged 65-69 than Britain or Germany. However, as many as two-thirds of workers say they have seen or experienced age discrimination in the US workplace.

And stigma still persists around ageing and dependency, a side-effect perhaps of America’s rugged culture of individualism and self-reliance.

Americans today may live longer than they did in the past – average life expectancy in 1950 was 68 years and by 2016, this had risen to 78.6 years. But life expectancy in the US is still lower than in other large and wealthy countries, which score an average of 82.2 years, and it has been in decline in recent years due to a range of factors such as access to health services and rates of obesity, suicide, violence, road accidents, tobacco and drug use. A study by the AARP Foundation found that around one-third of US adults aged 45 and older report feeling lonely, and those on low incomes are especially vulnerable.

Inequalities in the workplace

Which brings us to the biggest difference between 40 years ago and today. Economic, social and health inequalities have widened dramatically since the late 1970s – and these inequalities are crystallised in the workplace. Different people today have entirely different experiences of growing old in American depending on job, their income, where they live and their ethnic and cultural background. Basic health insurance is still denied to millions.

As the world watches the unedifying spectacle of Donald Trump (aged 74) squaring up to Joe Biden (aged 77) in a presidential election conducted against the background of an ugly and divisive culture war, there is little to suggest that things will improve for millions of older Americans any time soon. After Pattie Moore’s solution-seeking crusade walking a mile in the shoes of her seniors, that should be considered beyond a shame.

Jeremy Myerson is Director of WORKTECH Academy, Helen Hamlyn Professor of Design at the Royal College of Art, and a Visiting Professorial Fellow in the Oxford Institute of Population Ageing at the University of Oxford
Find exclusive content in the

INNOVATION ZONE

Premium content for Global Partners and Corporate Members.
The latest analysis and commentary on the future of work and workplace in three distinct themes: Research & Insight; Case Studies and Expert Interviews

LEARN MORE