The CRE transformation survival guide
From balancing rising business expectations to managing hybrid work demands and rapid technological change, CRE leaders are under pressure to deliver at a time of constant change
Organisations today expect real estate to contribute directly to talent attraction, innovation, sustainability and long-term growth. In tandem, the workplace must support fluctuating attendance patterns, integrate new technologies and remain financially efficient at a time when high-quality space is increasingly constrained.
The evolving CRE landscape also requires a broader set of strategic capabilities. Traditional technical expertise must now be paired with a growth mindset and the agility to adapt quickly as market conditions shift. Strengthening partnerships across the business, improving digital fluency to extract meaningful insight from data. By expanding their remit in this way, CRE professionals can move from managing space to shaping value and guiding transformation.
JLL has launched a CRE operation toolkit to provide a strong foundation to deal with workplace transformation, but the changing CRE landscape demands broader thinking and greater adaptability. By understanding the expectations placed on real estate today and building the capabilities to respond effectively, CRE leaders can reinforce their strategic influence and help their organisations thrive amid ongoing transformation.
The report covers six core competencies for CRE leaders to consider:
- Business acumen that earns you a seat at the C-suite table
- Building intentional relationships inside and outside your organisation
- Using data insights to enable decision-making
- Assembling and leading a skilled team
- Agile operating models aligned with enterprise goals
- Change management that ensures transformation sticks
Read the full guide here.
