Creative masterclass 2023: plan the future of work with RCA

As workplace professionals face a crunch time on making hybrid work happen, WORKTECH Academy has again teamed up with the Royal College of Art to create an online learning experience centred on creative and design thinking

As 2023 shapes up as year of decision-making and adoption of hybrid working, one of the biggest challenges now facing workplace professionals is to develop new design strategies for implementing the future of work.

Established models and conventional ways of thinking about work and workplace have been upended since the global pandemic. The time has now arrived bring a fresh approach to framing and solving business problems from a human-centric perspective .

That is why WORKTECH Academy has once again teamed up with the Royal College of Art in London to create an online learning and development experience for the WORKTECH community.

New tools and frameworks

The practical four-day masterclass is entitled ‘Creative Strategies for the Future of Work’. It has been devised to demonstrate how to apply creative and strategic design thinking principles, enabling you to address hybrid and flexible working with new tools and frameworks.

This fast-paced online executive education course runs over four half-days on 2,3,6 and 7 November 2023 (9.00-12.30 GMT each day). It will be led by Jeremy Myerson, co-founder and director of WORKTECH Academy and Professor Emeritus in design at the Royal College of Art. A line-up of guest experts will add expertise and enrich the experience. Delegates will work in creative teams on future-of-work projects of their own choosing.

There will be expert contributions from:

  • Key Kawamura of Studio Banana on co-creation techniques
  • Stephan Bechtold, ET Group Canada, on design thinking
  • Adam Scott, Freestate, author of The Experience Book, on experience  mapping
  • Professor  Jo-Anne Bichard, Royal College of Art, on design ethnography
  • Arraz Makhzani, Associate Director at Unwork, on data analysis

Project work undertaken in the masterclass will be evaluated by:

  • Professor Lynda Gratton, London Business School
  • Guzman De Yarza, Head of Workplace Strategy, JLL
  • Maria Gonzalez, Partner, Foster+Partners.   

Jeremy Myerson explains: ‘Everyone is trying to figure out how to make the new hybrid work model a success. But are organisations and individuals trying to adapt to new ways of working using old ways of thinking? This masterclass will change your perspective and help you bring fresh ideas to future strategy.’

Read a Royal College of Art article by Jeremy Myerson on why new workplace strategies are needed more than ever in 2023 here.

Benefits of attending

There is a 10 per cent discount on course fees for WORKTECH Academy members. Benefits to you and your organisation include:

  • Access global best practice and research in design thinking and the future of work
  • Understanding of creative thinking and strategic design thinking principles as applied to emerging challenges around the future of work and workplace
  • A new model to reframe future-of-work projects through a design-led, human-centric lens
  • Empathic understanding of workers both office-based and hybrid/remote
  • Return to your organisation with new techniques and strategies to put into practice
  • Experience critical, creative and insightful thinking
  • Practice ideation and visualisation skills to realise solutions
  • Interact and experience working collaboratively with an international network with peers
  • Certificate of online attendance

In 2022, the creative masterclass generated some exciting group projects which delegates took back to their own organisations for development. 2023 promises more innovative thinking around the future of work.

More information and to book here.

The Royal College of Art in London has been ranked the number one university for art and design internationally for the ninth consecutive year according to the QS World University Rankings by Subject 2023 – the largest worldwide survey of academic and industry opinion.
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