Moneypenny launches research into legal marketing trends
With the pressure on peer-to-peer insights greater than ever, Moneypenny is calling all law firms to participate in its latest research to uncover the trends within legal inbound marketing and the impact the pandemic has had on business acquisition in the industry
Leading outsourced communications provider, Moneypenny, has launched a global research project to uncover the trends within legal inbound marketing over the last 12 months. The survey is offering law firms the chance to see how they compared to their peers over the last year and how confident the industry is for the future.
Once the research is complete, the results will be benchmarked against pre-pandemic data from February 2020 to analyse the impact the last 18 months has had on the sector’s attitude towards business acquisition. The last report revealed that 93 per cent of firms struggled to handle new enquiries due to being time poor and under-resourced; 86 per cent of firms said it was harder to generate new leads; and only 40 per cent had an in-house marketing resource.
‘Instead of getting ‘back to normal’, law firms need to tailor their operations to suit current business demands…’
Kate Cox, Chief Marketing Officer at Moneypenny, which handles more than two million legal calls and live chats each year for more than 1,000 legal firms in the UK, expect these pressures to have increased even further. She said: ‘With such a focus on business recovery, firms can ill-afford to miss out on new business leads and marketing has never been more of a commercial priority.
‘The world has changed for good and rather than dwell on the past and getting ‘back to normal’, firms must embrace where we’re at and tailor their operations to suit. Consumer demands and habits have changed and so must your marketing techniques and communications. The fact that survey respondents can see how they fair in relation to their peers in real time makes this a unique opportunity – firms will be taking part in research and getting useful industry insights at the same time.’
The research will explore areas including lead generation, adoption of technology, marketing spend and case value. Those who take part will receive an instant comparison and the option to request a detailed industry report, personalised to their responses.